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Olympics: Reebok's $30m Dan and Dave advertising campaign flop |  news.com.au — Australia's leading news site
Olympics: Reebok's $30m Dan and Dave advertising campaign flop | news.com.au — Australia's leading news site

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Reebok Commercials - Dan and Dave - 1992 - YouTube
Reebok Commercials - Dan and Dave - 1992 - YouTube

Vintage Reebok Dan vs Dave
Vintage Reebok Dan vs Dave

US Olympic decathlete and half of the Reebok "Dave and Dan… | Flickr
US Olympic decathlete and half of the Reebok "Dave and Dan… | Flickr

In 1992, Reebok squandered its budget hyping the Olympic showdown of  "world's greatest athletes" Dan & Dave, which ended in disaster with both  athletes performing horribly. This brilliantly foreshadowed HBO squandering  ITS
In 1992, Reebok squandered its budget hyping the Olympic showdown of "world's greatest athletes" Dan & Dave, which ended in disaster with both athletes performing horribly. This brilliantly foreshadowed HBO squandering ITS

109 Decathlete Dave Johnson Photos and Premium High Res Pictures - Getty  Images
109 Decathlete Dave Johnson Photos and Premium High Res Pictures - Getty Images

The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave  | Sports | santafenewmexican.com
The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave | Sports | santafenewmexican.com

Reebok - Dan and Dave part 4 (1992) - 0:15 (USA) Adland®
Reebok - Dan and Dave part 4 (1992) - 0:15 (USA) Adland®

Reebok "Dan and Dave" fail commercial- 1992 on Decathlonpedia - the  encyclopedia of combined events
Reebok "Dan and Dave" fail commercial- 1992 on Decathlonpedia - the encyclopedia of combined events

Vintage Reebok “ Who Is The World's Greatest Athlete?” Dan Or Dave Poster  HTF | eBay
Vintage Reebok “ Who Is The World's Greatest Athlete?” Dan Or Dave Poster HTF | eBay

Darren Rovell on Twitter: "This week in 1992: Dave Johnson, the man behind  Reebok's $25M “Dan vs. Dave” campaign, wins bronze in Olympic decathlon. Ad  campaign went bust when Dan O'Brien failed
Darren Rovell on Twitter: "This week in 1992: Dave Johnson, the man behind Reebok's $25M “Dan vs. Dave” campaign, wins bronze in Olympic decathlon. Ad campaign went bust when Dan O'Brien failed

Olympics: Reebok's $30m Dan and Dave advertising campaign flop
Olympics: Reebok's $30m Dan and Dave advertising campaign flop

TBT: Dan and Dave and Reebok and the biggest debacle in Olympic advertising  history | FOX Sports
TBT: Dan and Dave and Reebok and the biggest debacle in Olympic advertising history | FOX Sports

The Trials of Dan and Dave - 99% Invisible
The Trials of Dan and Dave - 99% Invisible

Dan vs Dave - YouTube
Dan vs Dave - YouTube

Reebok made decathletes Dan O'Brien and Dave Johnson the center of a  memorable 1992 marketing campaign that backfired on the road to the  Barcelona Olympics
Reebok made decathletes Dan O'Brien and Dave Johnson the center of a memorable 1992 marketing campaign that backfired on the road to the Barcelona Olympics

Dan & Dave | Remember the Dan & Dave Reebok campaign? This is the story of  how two unknown track stars and a $30 million ad campaign took the country  by storm...
Dan & Dave | Remember the Dan & Dave Reebok campaign? This is the story of how two unknown track stars and a $30 million ad campaign took the country by storm...

The Trials of Dan and Dave - 99% Invisible
The Trials of Dan and Dave - 99% Invisible

The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave  | Sports | santafenewmexican.com
The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave | Sports | santafenewmexican.com

The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave  - The Washington Post
The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave - The Washington Post

Dan O'Brien and Dave Johnson | Summer olympic games, Summer olympics,  Olympic games
Dan O'Brien and Dave Johnson | Summer olympic games, Summer olympics, Olympic games